May 12, 2008

Mahalo "I'm Gonna Git You, Spamma!" Video is Brilliant

Mahalo is on a role. First, the controversial TechCrunch review of Mahalo's founder blog entry on expecting employees to work 16 hours a day every day because he does (which I wholeheartedly disagree with). Now, their YouTube retro video is truly good stuff and relevant to the email marketing world. Mahalo, the human search company, is trying to show how pull technology like search doesn't have the flaw of spam, but the creative is strong enough to get a chuckle out of it.

Comments (0) | Posted by ryan at 3:38 PM | Permalink

March 31, 2008

Barack Logobama - A Great, Simple Viral Site

www.LogoBama.com:

My friends over at a relatively new Portland, interactive agency, Substance, launched this site a few weeks ago. I asked founder Stephen Landau about his inspiration to do the site. He responded, "We figured if we've been talking about beliefs and change for the last 15 months, we should support the candidate who says the same stuff. Plus, it was a fun little project to work on. Not sure why we set the donation goal so high ($5,000) but then again, what's the point in shooting for a small, attainable goal when you can aim for a bigger, more audacious goal."

I especially like the way the logo you create can map into Flickr automatically and can be ported at any size into Flickr and a dozen other social networking sites. Nice work.

Here's my quick, uncreative creation using the site:

Comments (2) | Posted by ryan at 7:29 AM | Permalink

March 19, 2008

Chuck Porter, Crispin Porter Bogusky, Inspires: The Power of a Story

At the OMMA Hollywood event, finally, a true creative breathed inspiration into an event dominated by metrics, analytics, and agency and media organizational models.

Chuck Porter talked about the power of a story that are sometimes bigger than life, like Burger King's Subservient Chicken, which has become a cult following in Spain and Japan (long after the site had its heyday).

Also, it's not always about a new medium. Porter's agency took an age-old marketing medium in print magazines and placed ads in Cosmopolitan, Maxim with cheesy 80's style male models with puppy dogs,and Molson Beer, then placed ads in male-targeted magazines about the psychographic effect of 100,000's of women having a positive association of the male species due to these ads. The creative implementation of both real and faux ads and even made-up magazine covers placed on the back-cover of real magazines was all done brilliantly with a huge comedic and viral impact.

In Porter's last anecdotal story about the difficulty of selling a risky idea into a brand, Chuck said that Burger King franchise owners wanted to kill Porter if he implemented an idea about killing their best selling product - The Whopper - with a campaign called the "BK Whopper Freakout." The agency recommended trying it on Cable TV in a zip code for 1 restaurant in Las Vegas and it turned out to be wildly successful.

Takeaway for MediaPost - get more creatives as speakers and show the work - Porter rocked!

Comments (0) | Posted by ryan at 2:49 AM | Permalink

March 12, 2008

Do you think you are young & hot?

I'm surprised this ad has less than 9,000 views on YouTube. It's brilliant and has the potentially to be passed around from inbox to inbox because it hits the mark with nearly everyone older than 24 years old who will always view themselves in that 24 year old body. I need some Centrum Silver vitamins. Check it out:

Comments (0) | Posted by ryan at 9:56 PM | Permalink

August 31, 2007

eROI Brings Sexy Back and gets Freaky

3 Days and counting until Justin Timberlake brings his FUTURESEX/LOVESHOW to HBO. eROI teamed up with HBO and integrated a solid design into our favorite social media video platform, KickApps, to produce the site - www.futuresexlove.com. Take particular notice of the uploaded videos of JT's biggest fans or the cool widget that I also show below - put the widget on your own blog when you get a chance.

If you check out the site, you'll notice that the most viewed video is my friend Anna. She is Polish and she is Freaky as you can see below.

Comments (0) | Posted by ryan at 8:12 AM | Permalink