April 22, 2008

We're Bringing Sexy Back to Email Marketing, Part II

Because this is such a SEXY presentation, I had to do it on Keynote on a sexy Mac that I have limited access to, therefore, the "Bringing Sexy Back to Email Marketing" presentation is available via a PDF on our site, but not on the extra sexy technology that my associate Dylan Boyd pointed out on the Email Wars blog, called SlideShare. Look for this blog post to be updated with that soon.

Until then, Download the Full PDF presentation of "Bringing Sexy Back to Email" here>>

It's the second downloadable document on that page. Tell me what you think.

Comments (0) | Posted by ryan at 5:15 PM | Permalink

April 19, 2008

We're Bringing Sexy Back to Email Marketing, Part I

I spent the last week preparing for a speech (to 100 marketers) at Innotech on "Bringing Sexy Back to Email Marketing", and I must admit that I got pretty philosophical about the email marketing industry and the real definition of what sexy means to me and to marketers.

Download the Full PDF presentation of "Bringing Sexy Back to Email" here>>. It's the second downloadable document on that page. Tell me what you think.

The genesis of the idea for this speech came from attending a panel on email marketing at MediaPost's OMMA Hollywood show last month. At that panel, the nation's top email experts, who I have a ton of respect for, all had a similar response to the question, "what's exciting coming up in the near future for email marketing?" After a few chuckles and shrugs that it's the same old same old in the email world, these top email software and agency experts' answers included "email is a workhorse" and it "is the plumbing of the internet." To paraphrase the response, email has the highest ROI of any online marketing medium, but it's ultimately boring in its implementation.

ARE YOU KIDDING ME? Where is the passion? Where is the sex appeal? Email has been around for a long time, but don't tell me it's boring. Email is dead sexy, but first let's explore who is sexy to you? Before you look at the images below, think about who you find sexy and why are they sexy? Great looking. Hot body. Amazing voice. Atheletic. Bad girl or Bad boy personality. Something luring you in?

Ignore these pics below, and tell me WHO IS SEXY to you?

What does this have to do with Email?

Email is Dead Sexy and here's why:
--Email is the Killer App - only true push medium
--More brand touchpoints than any other medium
--Highest ROI - Email Works
--Core of Building Online Community
--Successful Email Trigger Campaign - Fosters 2-way dialogue

Don't forget to download the Full PDF presentation of "Bringing Sexy Back to Email" here>>.

Comments (1) | Posted by ryan at 2:27 PM | Permalink

April 9, 2008

eMarketing Summit @ InnoTech is Next week: 4/16-17

eMarketing Summit @ InnoTech
April 16-17, Oregon Convention Center

www.emarketingsummit.com for information and registration
Use Discount Code EROI8EMS for the $129 price. Prices includes two day summit, both luncheons topics and Don Tapscott Featured Speaker breakfast on April 17.

The 4th annual eMarketing Summit meets in Portland, Oregon this year, and brings together marketers, business owners and internet professionals.
This two day Summit focuses on social media marketing, search engine optimization, email marketing and web 2.0 tools, including widgets and more. Guest speakers include Don Tapscott, Author of Wikinomics; Rohit Bhargava, Sr. VP, Digital Strategy, Ogilvy Public Relations Worldwide, Kent Lewis, Anvil Media; with additional speakers from Northwest Airlines, Razorfish/Avenue A, Hill & Knowlton Digital, Jive Software, Kick Apps and many others.

4/16: 10:30am - 11:30am
What the Heck is a Widget?
Dylan Boyd, Vice President of Sales and Strategy, eROI, Inc.
Matt Bijur, Vice President, Business Development, KickApps
David White, VP of Business Development, FlightStats
Mike Berkley, CEO, SplashCast Media
Widgets are building blocks for social aggregators. Widgets can also quickly help your web site reach new audiences in web 2.0 including social media, blog, web site and more. This expert panel will discuss the roadmap to planning, designing, creating and distributing this innovative gadget.

4/17: 10:30am - 11:30pm
Bringing Sexy Back into Email Marketing
Ryan Buchanan, President, eROI, Inc.
Has your email marketing program gotten tired, neglected, and stuck in a rut? eROI CEO, Ryan Buchanan, will use several case studies from some sexy and unsexy businesses to show how marketers can breath life back into their email marketing program. More...

Comments (1) | Posted by ryan at 9:40 PM | Permalink