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Why is Email Marketing Effective?
November 16, 2007
I was asked this question by a reporter a couple weeks ago, and it was such a broad, sweeping question that it took me a little while to come up with a concise reply. Here is my response to such an important question:
"A world without email is almost unimaginable. Email marketing is about email where subscribers are craving valuable content. Email newsletters, event or product updates, e-zines, and even blog postings delivered through email give the recipient an unbelievable amount of value and knowledge in industry niches, news, or staying updated with company news. Email is a valuable medium that is here to stay for the long run. It hasn't and won't be replaced by RSS, Search, or other technologies - it is complimentary to all of these communication channels in the online marketing mix."
To see the rest of the question and answer article, please check it out at:
http://www.portlandsmallbusiness.com/?q=eROI_interview
Posted by ryan at November 16, 2007 3:35 PM
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