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Online Marketing Looking Strong: $61B in 2012

October 17, 2007

MarketingVox wrote about Forrester Research's new forecast of the online marketing industry. The 3 things that made an impression on me in this forecast are:

1. I'm psyched to be part of an industry that is growing 27% a year for the next 5 years to go from $18.4 billion this year to $61.3 billion in 2012. If we can't grow our company by at least 27% per year then we're doing something wrong.

2. Search is strong. The big winners are search media giants Google and secondarily Yahoo, MSN, and a couple others. Email is growing, but at a slower pace.

3. Interactive agencies and media are disrupters. The report forecasts, "Interactive's share of total ad spend is forecast to increase from 8 percent in 2007 to 18 percent in 2012." Things move so quickly in the interactive world that we need to continually educate ourselves on the next Facebook, SpotRunner, MySpace, or disruptive community site or technology that may accelerate this trend.

Posted by ryan at October 17, 2007 9:32 AM

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Posted by: educate ourselves on the next Facebook, SpotRunner, MySpace, or disruptive community site or technol at October 19, 2007 5:54 AM

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