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Study: How Marketers Design, Code and Test Email
May 15, 2007
In the coming wave of eROI studies to be released over the forthcoming weeks here is one we just completed hot off the presses for you.
Over the last quarter, we took a look at how marketers are designing, coding and testing email. Email deliverability and rendering has been a hot topic for a long time, but how important is it to marketers. There is a vast difference between what they say and what they do.
In addition, we took a look at open and click statistics of those that fun all their email campaigns in house vs. those that use the services of an agency. The basics: eMarketing agencies drive nearly 50% more traffic to your site and increases brand awareness. This 8-page Q2’07 email study is chock full of valuable information, graphs, statistics, and charts to inform you on how to improve your email marketing strategies, design, and coding. As a bonus, you’ll also get an additional PDF of our brand new release of the Email Design Best Practices Guide. Learn how to code for Outlook 2007 and other email environments.
We encourage you to learn more about eROI, email marketing and this study, by visiting our Free Guides download.
Posted by dylan at May 15, 2007 10:09 AM
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