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Design and Coding Issues Survey
April 12, 2007
Does Design and Coding Matter in Email Marketing?
We like to ask people what they think about certain issues facing email marketing. We started last fall asking people about their email inbox preferences. Seemed that we hit a nerve as so many marketing sites and bloggers picked up on it and carried the message around the global block.
This month we are curious about another issue, Email Design and Coding Perceptions. Does either design or coding of your email marketing campaigns really matter? Do you design emails for specific segments in your audience or do you keep your messaging broad so that you don't seem like you are only speaking to one group of people? With the email client market so fragmented, are you changing the way you design and code emails?
Help us understand how you feel about this issue and we will post the results for you this month in our latest quarterly study. Thank you for your help with this study.
Take the Email Design and Coding Perceptions Survey
Posted by dylan at April 12, 2007 8:02 AM
Comments
Now that Outlook 2007 and Lotus Notes are in the same league when it comes to rendering HTML surely it's not a question of preference. Both of these email clients account for a huge chunk of the corporate market.
Posted by: Skellig at April 14, 2007 3:16 PM
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