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Transactional Email, Sprint+Nextel Case Study
March 5, 2007
Transactional messaging expected and favorably perceived by recipients.
Sprint Before: all text emails with no cross-sell, or up-sell messaging
Sprint After: Started with shipping emails. Wanted to Keep personalization and some text. But, there was so much to improve (while still keeping legal and IT happy).
Content the same, but formatting much more professional and lively. Navigation in upper-right and cross-sell opportunities along right-side.
Conversion rate = 8x higher than base emails. Very relevant and timely.
Posted by ryan at March 5, 2007 7:23 AM
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