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Online Marketing Media Advertising (OMMA) West 2007 Day 1 Re-Cap
March 20, 2007
OMMA West '07 - Day 1 Re-cap
Overall theme of the event: "High Anxiety"
Topics covered were:
1) Top 10 Online Marketing Buzzwords you need to eliminate
2) Arianna Huffington, founder of The Huffington Post, talks about the power of the Blogosphere as well as consumers need + longing for authenticity, transparency, and like-minded values to the media and brands they consume.
3) Shelly Palmer, Media 3.0 host, coins the next big realization - Context (not Content) is King
4) The new new thing in Social Networks
5) Case studies of HOT trend: User-Generated Video integration into websites - for Media, Big Consumer Brands, and smaller brands
6) Email Liars Club - featuring AcquireWeb, Ogilvy, AvenueA / Razorfish, and eROI
Details to follow in upcoming blog posts...
Posted by ryan at March 20, 2007 1:23 AM
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