eROI Days Email Agency

6. Great Content is King. Quality content is more important now than ever before. Each of us receives dozens of email newsletters on a daily basis. There are over 100 million viewings DAILY on YouTube. One in twenty visits on the web is to a social networking site where new content is generated every second. There is a glut of content and it’s only going to get more crowded. The key point worth noting is that the few companies providing great content are HUGE winners because of all of the online and offline marketing channels that work together in a sort of crescendo effect, amplifying the messaging of well positioned brands. Word of mouth spreads so much faster than it used to through blogs, iTunes, YouTube, MySpace, websites, and online press. Fans of the TV program “Grey’s Anatomy” can convert non-believers because the content of the show is good enough to keep them once they’ve heard about it. The opposite holds true of “Snakes on a Plane” which had a huge online following, but bombed at the box office because the content sucked. Keep this in mind when strategizing and implementing your next viral marketing site or email campaign.